UI/UX
User Experience (UX) and User Interface (UI) are some of the most confused and misused terms in our field.
Both elements are crucial to a product and work closely together.
Let’s discuss further to understand it more clearly.
User Experience-web and mobile apps
User Experience (UX) involves the careful design of a product’s usability making the product easy to use, and providing pleasure in the interaction between the customer and the product.
It is also concerned with the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function.
Our UX Design services
• Information Architecture • UX Research • Wire framing • Interaction Design • Information Architecture • UX Testing
User Interface (UI)-web and mobile apps
UI Design is closer to what we refer to as graphic design, though the responsibilities are somewhat more complex. User Interface Design is a process of visually guiding the user through a product’s interface via interactive elements and across all sizes/platforms.
